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15 Nov Tips for improving your medical website

A medical website is an essential business card for any healthcare company, but it is also something that you must take care of. A frequent update, a good promotion and an organised improvement are some keys. Apply the following basic tips in your medical website and results will come sooner as you may expect.

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  • A blog is highly recommended, so post different articles in your medical website on a regular basis.
  • Create a newsletter or add a subscription toolbar for your readers to get in touch with any new post.
  • Keep your medical website consistent.
  • SEO (Search Engine Optimisation) is key.
  • And social networking too.
  • Invest on advertisement campaigns – such as Google Adwords or Facebook Ads.
  • Be mobile friendly. Worldwide visits from a mobile device are highly increasing (and will rise even much more in the following years). The presence of phones is about to exceed computer traffic and is far from tablets and other devices.
  • An appropriate language is really important for building your brand, so do not trust bad quality and always ask for professional translators and copywriters.
  • Organise the information of your medical website. Be clear and concise as a well structure is vital.
  • A multilingual website will help you reach a wider clientele.
  • Take care of keywords in your posts, the word selection must be carefully done.
  • Images are a good complement. Add some pictures to your medical website for offering a visual attraction.
  • Consider link building, especially with other medical websites.
  • Analyse any possible data regarding your visits: when? where? who? how long? You may find some useful tools as Google Analytics.
  • A-B tests are always a good option.
  • Provide contact information: phone number, email address… And add links to all social media: Facebook, LinkedIn, Twitter, Pinterest, Google Plus…

 

These are just some basic tips, but should be mandatory for getting an excellent medical website. Are you ready to improve?

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